A Video is Worth A Thousand Pictures

Written by  //  August 8, 2014  //  CAREER & MONEY  // 

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By R Pamela Adams Alexander

Did you decide to find a publisher for your book so that they would do all of the marketing and you could just sit back and wait for book signings and speaking engagements to roll in every day? If so, you quickly discovered that regardless of who publishes your book, the bulk of the marketing would be YOUR responsibility. That’s right; it’s all up to you to get the word out about your book! And, truth be told, who knows a book the best? The author! Yes, you are the best marketer for this job, but where do you start if marketing is not your field of expertise?

One of the most affordable ways to market almost anything these days is via social networks. There are many social networks available, but the big 7 are Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram and YouTube. I can almost guarantee you that your audience is out there using one or several of these networks; so how do you get your posts to stand out with all of the “noise” in these networks? Video!

I won’t bore you with all of the stats around the effectiveness of video in social media posts, but as they say, “If a photo is worth a thousand words, a video is worth a thousand photos.” So on to the fun stuff. Below are 7 affordable ways that you can utilize video to market your book:

1. Talking Head Video – This is the basic “head and shoulders, direct to camera shot” and the most popular and most affordable use of video to introduce your book.

2. Interviews – Taking the talking head video up a notch, shows like “Book Your Success” on the BizLynks TV Network are a great way to share more about your book. Video interviews are often free and only require that you share a copy of your book for the host to read in advance. Don’t forget to request the embed code to display the video on your own website too.

3. Book Trailer – This is a great video to use to announce the “pre-sale” of your book. Create anticipation and earn money, before your book has even gone to print.

4. Photo/Video Montage – Share your events with your audience, capture photos and videos at book signings and other author appearances.

5. Video Tip Series – Share 3-10 minute tips from your book to establish yourself as an expert and increase the Search Engine Optimization (SEO) to your website.

6. Video Testimonials – The next time someone shares with you how much they enjoyed your book, capture them with your camera phone.

7. Google Hangout Discussion – Invite a few of your biggest supporters to discuss your book by hosting a virtual book club.

Of course, all of these videos should be shared on your YouTube Channel and included in various posts on your social networks. Don’t just share the link, get creative with your post content and use your video for visual support.

While you can create many of these videos yourself, a more professionally produced video can make a big difference, but doesn’t have to break the bank. Authors are some of our favorite clients.

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To find out more about our services and to watch on demand episodes of “Book Your Success,” visit http://www.BizLynks.TV.

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R Pamela Adams AlexanderR. Pamela Adams Alexander is a technology strategist, trainer, speaker, author and the Executive Producer of BizLynks TV Network, an online network offering business internet TV shows streamed live & pre-recorded. With a career that spans over 20 years in Information Technology and Online Marketing, explaining the technical to the “technically-challenged” is what she does best. In keeping with her tagline, Linking Technology to Business Growth, Pamela’s mission is to help businesses increase their exposure, productivity and sales through the effective use of technology. She also owns the independent publishing company Bytesize Books, LLC and is the author of God Is In Your Inbox.

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